{"id":2111,"date":"2026-08-17T06:43:00","date_gmt":"2026-08-16T21:43:00","guid":{"rendered":"https:\/\/www.icu.co.jp\/kawashima\/?p=2111"},"modified":"2026-08-16T17:50:13","modified_gmt":"2026-08-16T08:50:13","slug":"%e3%83%9b%e3%83%bc%e3%83%a0%e3%83%9a%e3%83%bc%e3%82%b8%e3%81%a7%e5%8a%b9%e6%9e%9c%e3%81%8c%e5%87%ba%e3%82%8b%e3%81%be%e3%81%a7%e3%81%ab%e3%81%af%e3%80%81%e4%bb%95%e8%be%bc%e3%81%bf%e3%81%ae%e6%99%82","status":"publish","type":"post","link":"https:\/\/www.icu.co.jp\/kawashima\/archives\/2111","title":{"rendered":"\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3067\u52b9\u679c\u304c\u51fa\u308b\u307e\u3067\u306b\u306f\u3001\u4ed5\u8fbc\u307f\u306e\u6642\u9593\u304c\u5fc5\u8981\u3067\u3059"},"content":{"rendered":"\n<p>\u3053\u3093\u306b\u3061\u306f\u3002\u9ad8\u77e5\u770c\u9ad8\u77e5\u5e02\u3067\u300c\u55b6\u696d\u300d\u306b\u5f37\u3044\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u5236\u4f5c\u3092\u884c\u3063\u3066\u3044\u308b\u3001\u682a\u5f0f\u4f1a\u793eICU\u306e\u5ddd\u5cf6\u3067\u3059\u3002<\/p>\n\n\n\n<p>BtoB\u55b6\u696d\u3092\u3055\u308c\u3066\u3044\u308b\u4f01\u696d\u3055\u307e\u304b\u3089\u3001\u3053\u3093\u306a\u3054\u76f8\u8ac7\u3092\u3044\u305f\u3060\u304f\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p><strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#7b1fd1\" class=\"has-inline-color\">\u300c\u4ed5\u4e8b\u304c\u5c11\u3057\u843d\u3061\u7740\u3044\u305f\u306e\u3067\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u5f37\u5316\u3057\u3066\u554f\u3044\u5408\u308f\u305b\u3092\u5897\u3084\u3057\u305f\u3044\u3093\u3067\u3059\u3002\u3059\u3050\u52b9\u679c\u306e\u51fa\u308b\u65b9\u6cd5\u306f\u3042\u308a\u307e\u3059\u304b\uff1f\u300d<\/mark><\/strong><\/p>\n\n\n\n<p>BtoB\u306e\u5834\u5408\u306f\u7d50\u8ad6\u3068\u3057\u3066\u3001\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u6539\u5584\u3057\u3066\u3082\u7fcc\u65e5\u304b\u3089\u554f\u3044\u5408\u308f\u305b\u304c\u5897\u3048\u308b\u3053\u3068\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002<strong><span style=\"text-decoration: underline;\">\u52b9\u679c\u304c\u51fa\u308b\u307e\u3067\u306b\u306f\u300c\u4ed5\u8fbc\u307f\u671f\u9593\u300d\u304c\u5fc5\u8981<\/span><\/strong>\u3067\u3059\u3002\u3060\u304b\u3089\u3053\u305d\u3001\u5fd9\u3057\u3044\u3046\u3061\u304b\u3089\u5c11\u3057\u305a\u3064\u52d5\u3044\u3066\u304a\u304f\u3053\u3068\u304c\u5927\u5207\u3067\u3059\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"426\" src=\"https:\/\/www.icu.co.jp\/kawashima\/wp-content\/uploads\/2026\/08\/20260817a.jpg\" alt=\"\" class=\"wp-image-2123\" srcset=\"https:\/\/www.icu.co.jp\/kawashima\/wp-content\/uploads\/2026\/08\/20260817a.jpg 690w, https:\/\/www.icu.co.jp\/kawashima\/wp-content\/uploads\/2026\/08\/20260817a-300x185.jpg 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">BtoB\u306e\u554f\u3044\u5408\u308f\u305b\u5897\u52a0\u306b\u4e00\u5b9a\u671f\u9593\u304c\u304b\u304b\u308b\u7406\u7531<\/h3>\n\n\n\n<p>BtoC\u306e\u5834\u5408\u3001\u305f\u3068\u3048\u3070\u500b\u4eba\u304c\u98f2\u98df\u5e97\u3084\u7f8e\u5bb9\u5ba4\u3092\u63a2\u3059\u3068\u304d\u306f\u3001\u691c\u7d22\u3057\u3066\u3088\u3055\u305d\u3046\u306a\u3068\u3053\u308d\u306b\u3059\u3050\u4e88\u7d04\u3092\u5165\u308c\u307e\u3059\u3002\u3068\u3053\u308d\u304cBtoB\u3067\u306f\u8a71\u304c\u9055\u3044\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u307e\u305a\u3001<strong><span style=\"text-decoration: underline;\">\u76f8\u624b\u306e\u4f1a\u793e\u304c\u300c\u3053\u3053\u306b\u554f\u3044\u5408\u308f\u305b\u3066\u307f\u3088\u3046\u300d\u3068\u601d\u3046\u307e\u3067\u306b\u6642\u9593\u304c\u304b\u304b\u308a\u307e\u3059<\/span>\u3002<\/strong><br>BtoB\u3067\u306f\u3001\u6c17\u306b\u306a\u3063\u305f\u304b\u3089\u3059\u3050\u96fb\u8a71\u3059\u308b\u3068\u3044\u3046\u3053\u3068\u306f\u5c11\u306a\u304f\u3001\u8907\u6570\u306e\u4f1a\u793e\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u898b\u6bd4\u3079\u3066\u304b\u3089\u554f\u3044\u5408\u308f\u305b\u5148\u3092\u6c7a\u3081\u307e\u3059\u3002\u793e\u5185\u3067\u300c\u3053\u306e\u4ef6\u306f\u3069\u3053\u306b\u76f8\u8ac7\u3059\u308b\uff1f\u300d\u3068\u3044\u3046\u8a71\u306b\u306a\u3063\u3066\u304b\u3089\u3001\u62c5\u5f53\u8005\u304c\u3044\u304f\u3064\u304b\u306e\u4f1a\u793e\u3092\u8abf\u3079\u3066\u3001\u4e0a\u53f8\u306b\u5171\u6709\u3057\u3066\u3001\u3088\u3046\u3084\u304f\u554f\u3044\u5408\u308f\u305b\u306b\u81f3\u308b\u3002\u305d\u306e\u904e\u7a0b\u3060\u3051\u3067\u3082\u6570\u9031\u9593\u304b\u304b\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3057\u304b\u3082\u3001\u691c\u7d22\u3067\u81ea\u793e\u3092\u898b\u3064\u3051\u3066\u3082\u3089\u3046\u307e\u3067\u306b\u3082\u6642\u9593\u304c\u5fc5\u8981\u3067\u3059\u3002<br>\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u66f4\u65b0\u30fb\u6539\u5584\u3057\u3066\u3082\u3001<strong><span style=\"text-decoration: underline;\">\u691c\u7d22\u9806\u4f4d\u306b\u52b9\u679c\u304c\u8868\u308c\u308b\u307e\u3067\u306b\u306f\u6570\u30f6\u6708\u304b\u304b\u308b\u3053\u3068\u304c\u3042\u308a\u307e\u3059<\/span>\u3002<\/strong><\/p>\n\n\n\n<p>\u305d\u308c\u306b\u52a0\u3048\u3066\u3001<strong><span style=\"text-decoration: underline;\">\u898b\u8fbc\u307f\u5ba2\u304c\u3044\u3064\u691c\u7d22\u3059\u308b\u304b\u3082\u308f\u304b\u308a\u307e\u305b\u3093<\/span>\u3002<\/strong>\u76f8\u624b\u306e\u4f1a\u793e\u304c\u300c\u305d\u308d\u305d\u308d\u5916\u6ce8\u5148\u3092\u63a2\u305d\u3046\u300d\u3068\u601d\u3046\u30bf\u30a4\u30df\u30f3\u30b0\u306f\u3001\u3053\u3061\u3089\u3067\u306f\u9078\u3079\u306a\u3044\u3002\u4eca\u65e5\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3092\u826f\u304f\u3057\u3066\u3082\u3001\u898b\u8fbc\u307f\u5ba2\u304c\u305f\u307e\u305f\u307e\u660e\u65e5\u691c\u7d22\u3057\u3066\u304f\u308c\u308b\u3068\u306f\u9650\u3089\u306a\u3044\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u79c1\u81ea\u8eab\u300125\u5e74\u4ee5\u4e0a\u3053\u306e\u4ed5\u4e8b\u3092\u3057\u3066\u304d\u307e\u3057\u305f\u304c\u3001BtoB\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3067\u300c\u6539\u5584\u3057\u305f\u7fcc\u9031\u304b\u3089\u554f\u3044\u5408\u308f\u305b\u304c\u6025\u306b\u5897\u3048\u305f\u300d\u3068\u3044\u3046\u7d4c\u9a13\u306f\u307b\u3068\u3093\u3069\u3042\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"426\" src=\"https:\/\/www.icu.co.jp\/kawashima\/wp-content\/uploads\/2026\/08\/20260817b.jpg\" alt=\"\" class=\"wp-image-2125\" srcset=\"https:\/\/www.icu.co.jp\/kawashima\/wp-content\/uploads\/2026\/08\/20260817b.jpg 690w, https:\/\/www.icu.co.jp\/kawashima\/wp-content\/uploads\/2026\/08\/20260817b-300x185.jpg 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">\u300c\u843d\u3061\u7740\u3044\u305f\u304b\u3089\u52d5\u3053\u3046\u300d\u3067\u306f\u3001\u9593\u306b\u5408\u308f\u306a\u3044\u3053\u3068\u304c\u591a\u3044<\/h3>\n\n\n\n<p>\u3088\u304f\u3042\u308b\u5931\u6557\u30d1\u30bf\u30fc\u30f3\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n\n\n\n<p>\u3072\u3068\u3064\u306f\u3001<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#7115c8\" class=\"has-inline-color\">\u53d7\u6ce8\u304c\u6e1b\u3063\u3066\u304b\u3089\u300c\u305d\u308d\u305d\u308d\u6b21\u306e\u4ed5\u4e8b\u3092\u53d6\u308a\u305f\u3044\u300d\u3068\u614c\u3066\u3066\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306e\u6539\u5584\u3092\u59cb\u3081\u308b\u30b1\u30fc\u30b9<\/mark><\/strong>\u3067\u3059\u3002\u6c17\u6301\u3061\u306f\u308f\u304b\u308a\u307e\u3059\u3002\u305f\u3060\u3001\u5148\u307b\u3069\u304a\u8a71\u3057\u3057\u305f\u3088\u3046\u306bBtoB\u306e\u554f\u3044\u5408\u308f\u305b\u306b\u306f\u69cb\u9020\u7684\u306a\u6642\u9593\u5dee\u304c\u3042\u308a\u307e\u3059\u304b\u3089\u3001\u52d5\u304d\u51fa\u3057\u3066\u304b\u3089\u52b9\u679c\u304c\u898b\u3048\u59cb\u3081\u308b\u307e\u3067\u306b\u534a\u5e74\u306f\u304b\u304b\u308b\u3002\u554f\u3044\u5408\u308f\u305b\u304c\u6b32\u3057\u3044\u3068\u611f\u3058\u305f\u6642\u70b9\u3067\u306f\u3001\u4ed5\u8fbc\u307f\u304c\u9593\u306b\u5408\u3063\u3066\u3044\u306a\u3044\u72b6\u614b\u306a\u306e\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u3082\u3046\u3072\u3068\u3064\u306f\u3001<strong><mark style=\"background-color:rgba(0, 0, 0, 0);color:#7115c8\" class=\"has-inline-color\">\u4ed5\u4e8b\u304c\u843d\u3061\u7740\u3044\u305f\u4eca\u306e\u611f\u899a\u3067\u201c\u767a\u4fe1\u201d\u306e\u8a08\u753b\u3092\u7acb\u3066\u3066\u3057\u307e\u3046\u30b1\u30fc\u30b9<\/mark><\/strong>\u3002\u30d6\u30ed\u30b0\u3092\u6bce\u65e5\u66f8\u3053\u3046\u3001SNS\u3082\u59cb\u3081\u3088\u3046\u3001\u30da\u30fc\u30b8\u3082\u5168\u9762\u30ea\u30cb\u30e5\u30fc\u30a2\u30eb\u3057\u3088\u3046\u3002\u306a\u3093\u3067\u3082\u3067\u304d\u305d\u3046\u306a\u6c17\u304c\u3059\u308b\u306e\u306f\u3001\u6642\u9593\u306b\u4f59\u88d5\u304c\u3042\u308b\u3068\u304d\u306e\u7279\u5fb4\u3067\u3059\u3002\u3068\u3053\u308d\u304c\u5fd9\u3057\u304f\u306a\u308b\u3068\u624b\u304c\u56de\u3089\u306a\u304f\u306a\u308a\u3001\u66f4\u65b0\u304c\u6b62\u307e\u308b\u3002\u518d\u3073\u6687\u306b\u306a\u3063\u305f\u3068\u304d\u306b\u307e\u305f\u4e00\u6c17\u306b\u3084\u308b\u3002\u3053\u306e\u6ce2\u306e\u3042\u308b\u767a\u4fe1\u3067\u306f\u3001\u306a\u304b\u306a\u304b\u6210\u679c\u306b\u3064\u306a\u304c\u308a\u307e\u305b\u3093\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u5fd9\u3057\u3044\u3068\u304d\u3082\u6687\u306a\u3068\u304d\u3082\u3001\u540c\u3058\u30da\u30fc\u30b9\u3067\u7d9a\u3051\u308b<\/h3>\n\n\n\n<p><strong><span style=\"text-decoration: underline;\">\u81ea\u793e\u306e\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u306f\u300c\u653e\u7f6e\u72b6\u614b\u300d\u306b\u306a\u3063\u3066\u3044\u306a\u3044\u3067\u3057\u3087\u3046\u304b\uff1f<\/span><\/strong>\u6700\u5f8c\u306b\u66f4\u65b0\u3057\u305f\u306e\u306f\u3044\u3064\u3067\u3059\u304b\u3002\u65bd\u5de5\u4e8b\u4f8b\u3084\u304a\u77e5\u3089\u305b\u304c\u53e4\u3044\u307e\u307e\u6b62\u307e\u3063\u3066\u3044\u306a\u3044\u3067\u3057\u3087\u3046\u304b\u3002\u3053\u3053\u3092\u78ba\u8a8d\u3059\u308b\u3053\u3068\u304c\u6700\u521d\u306e\u4e00\u6b69\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u79c1\u306f\u3001<strong><span style=\"text-decoration: underline;\">\u5fd9\u3057\u3044\u3068\u304d\u3082\u6687\u306a\u3068\u304d\u3082\u540c\u3058\u30da\u30fc\u30b9\u3067\u3067\u304d\u308b\u767a\u4fe1\u91cf\u3092\u6c7a\u3081\u308b<\/span><\/strong>\u3053\u3068\u304c\u5927\u5207\u3060\u3068\u8003\u3048\u3066\u3044\u307e\u3059\u3002\u6708\u306b1\u672c\u306e\u30d6\u30ed\u30b0\u3067\u3082\u304b\u307e\u3044\u307e\u305b\u3093\u30023\u30f6\u6708\u306b1\u4ef6\u306e\u4e8b\u4f8b\u8ffd\u52a0\u3067\u3082\u3044\u3044\u3002\u5927\u4e8b\u306a\u306e\u306f\u3001\u81ea\u793e\u304c\u7d9a\u3051\u3089\u308c\u308b\u30da\u30fc\u30b9\u3092\u5148\u306b\u6c7a\u3081\u3066\u3001\u305d\u308c\u3092\u3057\u3063\u304b\u308a\u5b88\u308b\u3053\u3068\u3067\u3059\u3002<\/p>\n\n\n\n<p>\u30db\u30fc\u30e0\u30da\u30fc\u30b8\u3084SNS\u304b\u3089\u306e<strong><span style=\"text-decoration: 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https:\/\/www.icu.co.jp\/kawashima\/wp-content\/uploads\/2026\/08\/20260817c-300x185.jpg 300w\" sizes=\"auto, (max-width: 690px) 100vw, 690px\" \/><\/figure>\n\n\n\n<h3 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